Wednesday webinar at one: Storytelling techniques

Wednesday 22 March 2023 | 13:00 - 13:40 | Webinar

This event has been organised by CFA UK's Soft Skills working group

Learn key storytelling skills for your presentations and pitches.

When networking, pitching, or giving a presentation, you are telling a story and aiming to engage your listeners. How can you maintain their attention and deliver your key points in an authentic way?

In this session published author Wendy Shearerwill share her storytelling toolkit that can be used to help you feel confident and adapt to a variety of situations.

Learning objectives

  • Define key narrative styles
  • Explore the impact of those narrative styles
  • Share techniques to help you apply these styles effectively and strengthen your offering


Registration: 12:55

Event: 13:00 - 13:40


Wendy Shearer, Associate, MSB Executive

Wendy Shearer is a professional storyteller, writer, and published author of three books. She is an associate at MSB Executive where she helps people and businesses use storytelling techniques to engage their audiences at presentations, pitches and when networking.

Wendy works with schools and institutions across the arts, including the V&A, the British Library, the British Museum and the Royal Academy of Arts, performing, consulting and leading workshops in the art of storytelling.

Wendy's background is in TV Broadcasting, having produced programmes for Children’s BBC (CBBC), Nickledoden and PBS - America.

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