Scottish event: Using storytelling techniques to bring data to life
Wednesday 15 July 2026 | 18:00 - 20:30 | Evening Event
In an era where AI can generate data, charts and even commentary in seconds, the real differentiator is no longer access to information — it’s the ability to interpret it and communicate its meaning clearly.
Storytelling has become one of the most valuable skills in investment and financial services. Whether presenting analysis, influencing stakeholders or explaining complex ideas, those who can craft a clear, compelling narrative are the ones who drive decisions.
We’ve all experienced presentations full of data but lacking direction. Without a strong narrative, even the most insightful analysis can fail to land. This session focuses on how to ensure your message resonates, engages and persuades.
In this masterclass, you will learn:
- What makes a powerful and persuasive story in a professional context
- Examples of effective storytelling in investment presentations
- How to identify and shape the right story for your audience
- Proven frameworks to structure your narrative for maximum impact
You will leave with a practical storytelling toolkit that can be applied immediately to enhance your communication and bring your data to life.
Event: 18:30 - 19:30
Networking: 19:30 - 20:30
Click here to view our event terms and conditions.
Speaker
Martyn Barmby, Managing Director, MSB Executive
Martyn Barmby is the Managing Director of communication specialists MSB Executive and leads their work in financial services. A respected public speaker, he regularly leads events for industry bodies in the UK and Europe, including Women in Banking and Finance, CFA Societies and the CAIA.
Having started his career specialising in change management programmes for blue-chip companies, in 2001 Martyn trained at the renowned East 15 acting school and followed a career on stage, film and television.
He combined his acting work with directorships at consultancy firms in the UK, US and France. He founded MSB Executive in 2008 to help financial services professionals communicate with clarity and impact.
