LONDON, UK. 30 June 2026 — CFA UK and Content With Purpose (CWP) have launched The Confidence Dividend, a new digital film series exploring how the investment industry is responding to a period of rapid technological, economic, and regulatory change.
The series brings together perspectives from across the global investment community to examine how organisations and professionals are navigating disruption while maintaining the confidence, accountability, and long-term thinking that underpin financial markets.
AI, geopolitical uncertainty, regulation and investor expectations are reshaping the industry. The series explores how investment professionals are adapting in areas such as leadership, governance, skills development, sustainability, and innovation.
Produced by CWP in partnership with CFA UK, The Confidence Dividend features a mix of short-form documentaries and expert interviews, designed to provide insight into the challenges and opportunities shaping the future of investment.
The series includes contributions from the following content partners: Elwood, 21shares, Clearwater, Impact Investing Institute, and Saïd Business School - University of Oxford.
It also features interviews with industry experts and leaders from across the investment profession, including Sylvia Solomon, Chair of CFA UK; Juan Salazar, Senior Engagement Specialist at Pictet Asset Management; Clara Durodié, CEO of Cognitive Finance Group; Catherine Howarth, CEO and Founder of ShareAction; Nic Pillow, Ventures Director at Blackfinch Ventures; and Shoaib Akhtar, Senior Investment Analyst at Ascot Lloyd Investment Management.
The project supports CFA UK’s work to promote ethics, education and professionalism across the investment industry, while practically supporting professionals with the skills, knowledge and behaviours to navigate change.
Themes explored throughout the series include the impact of AI and emerging technologies on investment decision-making, approaches to resilience and risk management, sustainable and impact investing, professional development, governance, and the growing importance of trust in financial markets.
The films were created for a broad professional audience, including investment managers, financial institutions, policymakers, educators, fintech innovators, students, and the wider CFA network.
Max Smith, Founder and Managing Director at CWP, said, “The investment industry is entering a period of incredible transformation. Technology is changing how decisions are made, markets are evolving rapidly, and expectations around leadership and accountability continue to grow. What became clear throughout this series is that confidence in the future of investment will not come just from technology, but rather, from people, their training, their judgement, their integrity, and their ability to adapt responsibly to change.”
Nick Bartlett, Chief Executive, CFA Society UK, said, ‘Our members are working at the forefront of a profession being reshaped in real time, by technology, market uncertainty and regulatory change. At CFA UK, we believe that helping investment professionals succeed in this environment means championing not only technical excellence, but also ethical decision-making and lifelong learning. The Confidence Dividend brings these issues to the forefront and reflects our commitment to supporting members through a period of rapid transformation.”
The series will be supported by a wider communications campaign across digital channels, industry networks, and media outreach, alongside a dedicated microsite housing all films and editorial content.
The Confidence Dividend is now available to watch here.
Notes to editors
About CFA UK
CFA UK is a diverse community of over 12,000 dedicated professionals working in the investment sector. We’re here to educate, connect and inspire the investment profession. Over eight decades, we’ve helped investment professionals in the UK grow and develop their knowledge and to realise their potential.
More information here.
About Content With Purpose
Content With Purpose is a strategic content creator specialising in documentary storytelling and global communications campaigns focused on sustainability, innovation, and social impact. Working with organisations, institutions, and industry leaders worldwide, CWP creates films and campaigns designed to inform, engage, and inspire action on some of society’s most pressing challenges.
More information here.
