Weiyen Hung, CFA

Marketing and Communications committee

2015/16 has been another successful year for MACC and in the coming year, we will continue to drive our PR strategy and Professional Investor reviews forward. With several new MACC members on-board and enhanced coordination with other committees, we are confident that we can further strengthen our engagement with our members. 

Weiyen Hung, CFA
Marketing and Communications committee chair
Bank of England

Weiyen Hung, CFA

Main responsibilities

  • To advise the Board develop and maintain the desired society’s image to all levels of stakeholders;
  • To oversee and support the society’s continuing digital development  to ensure the society reaches its goal to improve levels of engagement and member satisfaction;
  • To develop the Professional Investor brand and look at the future of the publication;
  • To advise on and assist in the society’s public relations; and
  • To review all policy issues relating to communications and propose any necessary changes to the Board.

Accomplishments for 2016/17

  • Completed the first phase review of the Professional Investor.  This included terms of purpose, content, publishing format, brand value, and value to members with industry benchmarks. 
  • Advised the society on appointing a new PR agent with a rigorous tendering process that provides enhanced value for the society. 
  • Implemented the board’s volunteers’ expansion strategy by setting up key working groups that promote inclusion and increases MACC execution capacity. 

Areas of focus for 2017/18

  • Build on the past success of the Professional Investor review and progress it further to the full digitalisation phase.
  • Work closely with the new PR agent to continue to strengthen our society brand assets and flagship campaigns.
  • Leverage on the expanded volunteers base to further enhance our digital engagement strategy and membership communications journey.